Seller Checklist: Does Your Facebook Page Qualify?
Before you ask for a valuation, run through this checklist. It takes a minute and it saves you waiting on a reply that is not coming. We used to buy almost any Facebook page, but reach changes on the platform have narrowed what buyers will pay for.
We are interested if
- Fan count. Around 100,000 followers is the practical minimum. We make exceptions for smaller pages that are unusually active.
- Audience location. We mainly look for followers in the US, UK, Canada, Australia and parts of Western Europe. Other audiences are still bought, at lower rates.
- Publishing rights. The page needs to be in working order with no restrictions. You will be asked to post to it as proof of ownership.
- Genuine ownership. You hold admin rights and can prove it. We do not buy from anonymous sellers.
We will pass if
- The following was bought, botted or built through a click farm.
- The page has already been advertised for sale on an open marketplace or forum.
- Publishing is restricted, or the page is under appeal.
- The asking price is set by hope rather than by the market.
Inactive pages
No activity is not a dealbreaker. We buy dormant pages, simply at lower rates. If the page has not been posted to in years but the audience is real and well located, it is still worth sending.
Be realistic about price
Many owners believe their page is worth thousands. Before reach was throttled, that was often true. Today most pages sell for somewhere between a hundred and a few thousand US dollars, and the number depends far more on who follows the page than on how many people do.