A short list of things worth knowing if you run a Facebook page. No tricks, no hacks, just the settings and habits that quietly make a difference.
Settings worth changing today
- Turn on two factor authentication for the personal account that owns the page. This prevents most page theft.
- Review page roles and remove anyone who no longer needs access.
- Check which businesses have access to the page and remove anything you do not recognise.
- Set a page username so the address is short and shareable.
- Fill in the about section properly. It is read more often than you think and it affects whether people trust the page.
Publishing habits
- Schedule a week at a time. Consistency earns more reach than bursts of activity.
- Upload video natively rather than linking to it elsewhere.
- Add captions to video, because most people watch with the sound off.
- Check your own insights for when your audience is online instead of following generic advice about posting times.
- Reply to comments. It is a ranking signal and it is the cheapest goodwill available.
Things to stop doing
- Engagement bait. It is explicitly demoted and it trains your audience to ignore you.
- Posting the same thing across every network automatically.
- Buying followers or likes, which destroys the page’s value permanently.
- Changing the page name and subject abruptly, which collapses the reach you built.
Protecting the asset
- Never accept a Business Manager or page access request you did not initiate.
- Never grant access to a buyer before payment has cleared.
- Keep records: creation date, screenshots of admin access, advertising receipts. If the page is ever taken, this is your evidence.
- Build an audience somewhere you own, so a single platform decision cannot end the whole thing.
If you ever want to sell
Audience country, niche and genuine reach decide the price, not follower count. Our seller checklist sets out what buyers look for.
Thinking of selling?
We give free valuations with no obligation. Send us the page URL and a representative replies with a figure, usually within one business day. Looking to buy instead? Register as a buyer.
