Sellers often arrive expecting a number with several zeroes and leave disappointed. It is worth setting out plainly why page prices fell so far, and why “nearly worthless” is accurate for some pages and badly wrong for others.
The collapse was real
When organic reach was strong, a page with a hundred thousand followers could put a link in front of a large share of them. That was worth serious money to marketers. Once link reach was throttled to a small fraction of followers, the thing buyers were paying for mostly disappeared. Prices fell by roughly an order of magnitude and never came back.
Which pages really are worth very little
- Pages whose following was bought or farmed. These are worth nothing, at any size.
- Large pages whose audience sits in markets where advertisers spend almost nothing.
- General meme and humour pages with no commercial niche behind them.
- Pages carrying restrictions, strikes or a live appeal.
Which pages still sell
Pages with a genuine audience concentrated in the United States, the United Kingdom, Canada, Australia or Western Europe, in a niche where businesses already spend money. Those still have buyers, because the alternative for the buyer is a year of work and an advertising budget.
Be honest with yourself about which one you have
The gap between a seller’s expectation and a realistic offer is usually explained by one of two things: the follower count is doing all the work in their head, or the audience is in the wrong place. Neither is a negotiating position.
And about those inbox offers
If someone is promising five figures for an ordinary page, that is not a market correction. It is the opening move in a page theft. Read how the Business Manager invite scam works before you reply to any of them.
Thinking of selling?
We give free valuations with no obligation. Send us the page URL and a representative replies with a figure, usually within one business day. Looking to buy instead? Register as a buyer.
