Our Blog 2 min
Facebook Live: From Celebrity Feature to Best Performing Format
From the archive. First published in August 2017. Rewritten for clarity, with a note on what happened afterwards. Facebook began testing going live directly…
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Category: Our Blog
Our Blog 2 min
When Pages Got Their Own Groups
From the archive. First published in July 2017. Rewritten for clarity, with a note on what happened afterwards. In 2017 Facebook rolled out Groups…
Our Blog 2 min
Facebook at Two Billion Users: Scale Is Not Reach
From the archive. First published in June 2017. Rewritten for clarity, with a note on what happened afterwards. In June 2017 Facebook passed two…
Our Blog 2 min
Facebook Versus Clickbait: The Long Campaign
From the archive. First published in May 2017. Rewritten for clarity, with a note on what happened afterwards. In 2017 Facebook announced it would…
Our Blog 2 min
When Automated Enforcement Takes Your Page by Mistake
From the archive. First published in April 2017. Rewritten for clarity, with a note on what happened afterwards. In 2017 Facebook acknowledged that an…
Our Blog 2 min
March 2017: Fake News Flags and the Start of Platform Policing
From the archive. First published in March 2017. Rewritten for clarity, with a note on what happened afterwards. March 2017 was the month Facebook…
Our Blog 2 min
What Large Scale Post Analysis Really Tells You About Reach
From the archive. First published in March 2017. Rewritten for clarity, with a note on what happened afterwards. In 2017 we covered a study…
Our Blog 2 min
Instant Articles: A Lesson in Platform Dependence
From the archive. First published in March 2017. Rewritten for clarity, with a note on what happened afterwards. Instant Articles was Facebook’s hosted format…
Our Blog 2 min
Do Reactions Count for More Than Likes?
From the archive. First published in February 2017. Rewritten for clarity, with a note on what happened afterwards. A year after reactions launched, Facebook…
Our Blog 2 min
Facebook and Creator Payments: A Long, Uneven History
From the archive. First published in February 2017. Rewritten for clarity, with a note on what happened afterwards. In the early days of Facebook…
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