[Video tutorial] Understanding EdgeRank, a comprehensive guide for 2016.
EdgeRank is the name commonly given to the algorithm that Facebook uses to determine what articles should be displayed in a user's News Feed. Back in the day the algorithm was quite generous, and allowed fanpage owners to reach millions of people with relative ease. Since 2013 Facebook made some major changes, and now the algorithm uses a stricter set of rules that marketers all over the globe constantly try to beat. No on can [...]